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1 Publicity machen für
to hype up [product etc.] -
2 пропаганда изделия
Patents: product publicityУниверсальный русско-английский словарь > пропаганда изделия
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3 пропаганда продукта
Patents: product publicityУниверсальный русско-английский словарь > пропаганда продукта
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4 пропаганда товара
Advertising: product publicity -
5 Aufklärungsfeldzug
Aufklärungsfeldzug
public-relations campaign, (für die Kundschaft) customer information campaign;
• Aufklärungsflug (mil.) reconnaissance flight;
• Aufklärungsprogramm educational courses;
• Aufklärungswerbung educational advertisement (Br.), reason-why advertising (US);
• Aufklärungswerbung für ein Produkt product publicity. -
6 Aufklärungswerbung für ein Produkt
Aufklärungswerbung für ein Produkt
product publicity.Business german-english dictionary > Aufklärungswerbung für ein Produkt
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7 pubblicità
f invar publicity, advertisingannuncio ad(vert)pubblicità televisiva television ad, BE commercialfare pubblicità a evento publicizeprodotto advertise* * *pubblicità s.f.1 publicity: odio la pubblicità e cerco di evitarla, I hate publicity and try to avoid it; dare pubblicità a un'iniziativa, to publicize an initiative // cercherò di fare pubblicità al tuo libro, I shall try to make your book known // sta' zitto, non far pubblicità!, keep quiet about it, don't publicize it! (o don't broadcast it!)2 ( propaganda commerciale) advertising: pubblicità informativa, informative advertising; pubblicità luminosa, luminous signs; pubblicità per corrispondenza, mailing (o mail advertising); pubblicità sensazionalistica, hype; pubblicità subliminale, subliminal advertising; pubblicità radio-televisiva, commercials (o radio and television advertising); pubblicità a mezzo affissione, poster advertising; pubblicità sulla stampa, newspaper advertising; piccola pubblicità, small advertisements (o fam. small ads); agente di pubblicità, advertising agent; ( al servisio di una personalità) publicity agent; agenzia di pubblicità, advertising agency; esperto in pubblicità, advertising expert, (amer.) adman; direttore della pubblicità, advertising manager; spese di pubblicità, advertising costs (o expenses); ufficio di pubblicità, advertising office; fare pubblicità a un prodotto, to advertize a product; fare pubblicità a un film, to publicize a film; ottenere molta pubblicità, to get a lot of publicity // farsi pubblicità, to publicize oneself // la pubblicità è l'anima del commercio, advertising is the very soul of trade // essere condizionati dalla pubblicità, to be conditioned by advertising.* * *[pubblitʃi'ta]sostantivo femminile invariabile1) (attività, professione) advertising, publicityfare pubblicità a un prodotto — to advertise o publicize a product
2) (annuncio) ad(vertisement); rad. telev. commercial (break); (materiale pubblicitario) publicityuna pubblicità televisiva, radiofonica — a television, radio commercial
•* * *pubblicità/pubblit∫i'ta/f.inv.1 (attività, professione) advertising, publicity; lavora nel settore della pubblicità he works in advertising; fare pubblicità a un prodotto to advertise o publicize a product; farsi pubblicità to promote oneself2 (annuncio) ad(vertisement); rad. telev. commercial (break); (materiale pubblicitario) publicity; piccola pubblicità small ad(vertisement); una pubblicità televisiva, radiofonica a television, radio commercialpubblicità comparativa comparative advertising; pubblicità progresso social marketing. -
8 publicitario
adj.publicity, advertising.* * *► adjetivo1 advertising► nombre masculino,nombre femenino1 advertising executive\corte publicitario commercial break* * *publicitario, -a1.ADJ advertising antes de s, publicity antes de s2.SM / F advertising agent, advertising executive* * *- ria adjetivo advertising (before n)* * *= promotional, advertising.Ex. Many publishers seem fixated on the term 'acquisitions librarian' for promotional mailings.Ex. New advertising ploys are also being tried to promote the greater use of audiobooks.----* anuncio publicitario = ad (advertisement).* anuncio publicitario de la radio = sound bite, radio spot.* anuncio publicitario de un libro = advertising blurb.* anuncio publicitario por radio = radio commercial, radio spot, sound bite, radio commercial.* anuncio publicitario por televisión = television commercial, television spot.* ardid publicitario = publicity ploy, advertising ploy.* banderola publicitaria = banner ad, banner advertisement.* banner publicitario = banner ad, banner advertisement.* bombo publicitario = media hype.* campaña publicitaria = advertising campaign, publicity campaign.* cancioncilla de anuncio publicitario = jingle.* cartelera publicitaria = hoarding.* compañía publicitaria = advertising firm.* dibujante publicitario = commercial artist.* dirigible publicitario = advertising blimp.* eslogan publicitario = sales pitch.* estrategia publicitaria = sales pitch.* frase publicitaria = catchphrase.* globo publicitario = advertising balloon.* histeria publicitaria = media hype.* hoja publicitaria = flyer [flier, -USA].* reclamaciones publicitarias = advertising claim.* rollo publicitario = sales pitch, product pitch.* sensacionalismo publicitario = media hype.* sintonía de anuncio publicitario = jingle.* valla publicitaria = billboard, hoarding.* * *- ria adjetivo advertising (before n)* * *= promotional, advertising.Ex: Many publishers seem fixated on the term 'acquisitions librarian' for promotional mailings.
Ex: New advertising ploys are also being tried to promote the greater use of audiobooks.* anuncio publicitario = ad (advertisement).* anuncio publicitario de la radio = sound bite, radio spot.* anuncio publicitario de un libro = advertising blurb.* anuncio publicitario por radio = radio commercial, radio spot, sound bite, radio commercial.* anuncio publicitario por televisión = television commercial, television spot.* ardid publicitario = publicity ploy, advertising ploy.* banderola publicitaria = banner ad, banner advertisement.* banner publicitario = banner ad, banner advertisement.* bombo publicitario = media hype.* campaña publicitaria = advertising campaign, publicity campaign.* cancioncilla de anuncio publicitario = jingle.* cartelera publicitaria = hoarding.* compañía publicitaria = advertising firm.* dibujante publicitario = commercial artist.* dirigible publicitario = advertising blimp.* eslogan publicitario = sales pitch.* estrategia publicitaria = sales pitch.* frase publicitaria = catchphrase.* globo publicitario = advertising balloon.* histeria publicitaria = media hype.* hoja publicitaria = flyer [flier, -USA].* reclamaciones publicitarias = advertising claim.* rollo publicitario = sales pitch, product pitch.* sensacionalismo publicitario = media hype.* sintonía de anuncio publicitario = jingle.* valla publicitaria = billboard, hoarding.* * *advertising ( before n)la campaña publicitaria the advertising campaignera sólo un montaje publicitario it was just a publicity stuntmasculine, feminineadvertising executive o agent* * *
publicitario
‹truco/montaje› publicity ( before n)
publicitario,-a adjetivo advertising
' publicitario' also found in these entries:
Spanish:
anuncio
- corte
- publicitaria
- reclamo
- espacio
- lema
- propaganda
- réclame
- spot
English:
advertising
- commercial
- stunt
- flier
- hype
- jingle
- razzmatazz
* * *publicitario, -a♦ adjadvertising;pausa publicitaria commercial break♦ nm,fadvertising agent* * *I adj advertising atrII m, publicitaria f advertising executive* * *publicitario, - ria adj: advertising, publicityagencia publicitaria: advertising agency* * *publicitario adj advertising -
9 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
10 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
11 publicité
publicité [pyblisite]feminine nouna. ( = méthode, profession) advertising• faire de la publicité pour qch (Business) to advertise sth ; ( = inciter à acheter) to plug sth (inf)• son livre a été lancé à grand renfort de publicité his book was launched amid a blaze of publicityb. ( = annonce) advertisement ; (Cinema, TV) commercialc. ( = révélations) publicity* * *pyblisite1) (activité, profession) advertising2) ( annonce) advertisement, advert GB, ad (colloq)3) ( diffusion) publicityfaire une mauvaise publicité à quelqu'un/quelque chose — to give somebody/something a bad press
•Phrasal Verbs:* * *pyblisite nf1) (= secteur) advertisingMuriel travaille dans la publicité. — Muriel works in advertising.
2) (= annonce) advertisement, advert Grande-Bretagne adIl y a trop de publicités dans ce journal. — There are too many advertisements in this newspaper.
3) (= battage) publicityfaire de la publicité pour qch [produit, entreprise] — to advertise sth, [événement, concert] to publicize sth
* * *publicité nf1 (activité, profession) advertising; il travaille dans la publicité he's in advertising; faire de la publicité pour un produit to advertise a product; service (de) publicité advertising department; coup de publicité publicity stunt; c'était un beau coup de publicité it was good publicity;2 ( annonce) Presse advertisement, advert GB, ad; Cin, Radio, TV commercial, advertisement, advert GB, ad; passer une publicité à la télévision/radio to run an advert GB ou ad on television/the radio;3 ( diffusion) publicity; donner or faire de la publicité à qn/qch to give sb/sth publicity; faire une mauvaise publicité à qn/qch to give sb/sth a bad press.publicité comparative comparative advertising; publicité des débats open debate; publicité directe direct mail advertising; publicité institutionnelle corporate advertising; publicité sur les lieux de vente, PLV point-of-sale advertising; publicité mensongère misleading advertising; publicité des prix publishing of prices; publicité rédactionnelle advertising feature GB, reading notice US.[pyblisite] nom féminin1. [action commerciale, profession] advertisingpublicité audiovisuelle/par affichage audiovisual/poster advertising2. [annonce commerciale] advertisement[pour une association] publicity3. [caractère public] public nature4. DROIT [en droit civil] public announcement -
12 Werbung
f1. advertising, publicity; die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising); eine ( gute) Werbung für fig. good publicity for, a good advertisement for2. neuer Kunden etc.: winning, attracting3. die Werbung um eine Frau courtship* * *die Werbung(Liebeswerben) courtship;(Reklame) advertising; advertisement; publicity* * *Wẹr|bung ['vɛrbʊŋ]f -, -en (ESP COMM)advertising; (= Werbeabteilung) publicity department; (POL = Propaganda) pre-election publicity; (von Kunden, Stimmen) winning, attracting; (von Mitgliedern, Soldaten etc) recruitment, recruiting; (um Mädchen) courting (um of)* * *2) (a TV or radio advertisement: I enjoyed the play but the commercials irritated me.) commerce3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) promotion4) (advertising: There is a lot of publicity about the dangers of smoking.) publicity5) (an old word for a formal request, eg a proposal of marriage to a lady.) suit* * *Wer·bung<->1. (Reklame) advertisementdirekte/indirekte \Werbung direct/indirect advertisingirreführende \Werbung misleading advertisingvergleichende \Werbung comparative [or discriminatory] advertising3. (Branche) advertising* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *Werbung f1. advertising, publicity;die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising);eine (gute) Werbung für fig good publicity for, a good advertisement for2. neuer Kunden etc: winning, attracting3.die Werbung um eine Frau courtship* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *-en f.advertising n.courtship n.publicity n.recruitment n. -
13 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
14 fracas
fracas [fʀaka]masculine noun[d'objet qui tombe] crash ; [de train, tonnerre, vagues] roar* * *fʀakalancer un produit à grand fracas — fig to launch a product in a blaze of publicity
* * *fʀaka nm(= vacarme) din, (= heurt) crash* * *fracas nm inv ( de chute) crash; ( de vagues) roar; (de ville, bataille) din; le fracas du tonnerre burst(s) of thunder; tomber avec fracas to fall with a crash; lancer un produit à grand fracas fig to launch a product in a blaze of publicity; renvoyé avec perte(s) et fracas summarily dismissed.[fraka] nom masculin————————à grand fracas locution adverbiale1. [bruyamment] with a great deal of crashing and banging2. [spectaculairement] with a lot of fuss -
15 propaganda
f propagandapolitics propaganda elettorale electioneering* * *propaganda s.f.1 propaganda: la propaganda del partito socialista, the Socialist Party propaganda; cercherò di farti propaganda, I shall try to publicize you; far propaganda a un'idea, un principio, to disseminate (o to propagandize) an idea, a principle // è tutta, solo propaganda, (fam.) it's all, only propaganda2 (comm.) promotion, advertising, publicity: propaganda commerciale, advertising; spese di propaganda, advertising expenses; quella ditta fa molta propaganda all'estero, that firm advertises widely abroad.* * *[propa'ganda]sostantivo femminile propaganda; comm. advertising, publicityfare propaganda a un prodotto — to propagandize o plug o push a product
fare propaganda politica — pol. to canvass
* * *propaganda/propa'ganda/sostantivo f.propaganda; comm. advertising, publicity; fare propaganda a un prodotto to propagandize o plug o push a product; fare propaganda politica pol. to canvass\propaganda elettorale electioneering. -
16 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
17 réclame
f invar advert* * *1 ( pubblicità) advertising, publicity: réclame efficace, azzeccata, convincing, successful advertising; fare della réclame a un prodotto, to advertise a product // è tutta réclame, it's all publicity2 ( avviso pubblicitario) advertisement (o fam. ad): ci sono ben quattro pagine di réclame, there are a good four pages of advertising // réclame luminosa, luminous sign.* * *[re'klam]sostantivo femminile invariabile1) (pubblicità) adveritising, publicityfare réclame a qcs. — to advertise sth
2) (avviso pubblicitario) advertisement, advert BE colloq.réclame televisiva — television commercial o advertisement, TV advert colloq.
* * *réclame/re'klam/f.inv.1 (pubblicità) adveritising, publicity; fare réclame a qcs. to advertise sth.2 (avviso pubblicitario) advertisement, advert BE colloq.; réclame televisiva television commercial o advertisement, TV advert colloq. -
18 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
19 réclame
réclame [ʀeklαm]feminine noun( = annonce publicitaire) advertisement• la réclame ( = publicité) advertising* * *ʀeklam1) ( réputation) publicity2) (dated) ( annonce) advertisement3) ( promotion)‘en réclame’ — ‘on offer’ GB, ‘on sale’
* * *ʀeklɒm nf1) (= promotion) advertisingfaire de la réclame pour [chanteur, produit] — to advertise
Le saumon était en réclame au supermarché. — Salmon was on special offer at the supermarket.
2) (affiche, spot ou encart publicitaires)une réclame — an advertisement, an advert Grande-Bretagne a commercial USA
* * *réclame nf1 ( réputation) publicity; faire une bonne/mauvaise réclame à qn/qch to be good/bad publicity for sb/sth;2 † Pub ( annonce) advertisement; ( activité) advertising; faire de la réclame to advertise (pour for); ‘en réclame’ ‘on offer’ GB, ‘on sale’ US.[reklam] nom féminin1. [la publicité]2. [annonce] advertisement————————en réclame locution adjectivalele café est en réclame cette semaine there's a special offer on coffee ou coffee's on special offer this week————————en réclame locution adverbiale -
20 ЭКОНОМИКА БИЗНЕС И ФИНАНСЫ
@хозяйство @экономика economy @плановое хозяйство planned economy @рыночное хозяйство market economy @Общий рынок Common Market @Всемирная Торговая Организация @ВТО World Trade Organization (WTO) @Международный валютный фонд @МВФ International Monetary Fund (IMF) ЕБРР см. Европейский банк реконструкции и развития @Европейский банк реконструкции и развитияEuropean Bank for Reconstruction and Development (EBRD)@Всемирный банк World Bank @Евро Euro @(пере)выполнить план to fulfill/(over)fulfill a plan @прибыльноprofitable@выгодно advantageous @прибыль profit @рентабельность profitability @спад recession @производитель producer @потребитель consumer @потребительские товары consumer goods @товары широкого потребления mass consumer goods @потребление consumption @соглашение по разделу продукции @СРП product sharing agreement (PSA) @сбережения savings (e.g. in savings bank account) @экономия, экономить savings, to save on something/ economize @темпы роста growth rate @спрос и предложение supply and demand @продажа и закупка sales and purchase @средства производства means of production @предприниматель entrepreneur @предприятие enterprise @совместное предприятие joint venture/enterprise @малое предприятие small enterprise @среднее предприятие medium enterprise @работодатель employer @служащий employee @повышать производительность труда to raise labor productivity @хозрасчет cost accounting @себестоимость production/prime cost/ cost price, cost @самофинансирование self-financing @самоокупаемый profitable, self-subsidizing @самоокупаемостьcost recovery@биржаstock exchange/(AmE) stock market@фондовый рынок stock market @биржевой маклер broker @ценные бумаги securities @акционерное общество stock company @акция stock @портфель portfolio @доля share @коэффициент ratio @держатель акций stockholder @облигация bond @Государственная казначейская облигация @ГКО government, treasury bond (T-bill) @паевой фонд unit fund, mutual fund @котироваться be listed on stock market @котировка listing @денежная масса money supply @акционерный капиталequity capital@чистая стоимость капиталаequity investment@основной капиталfixed capital@кредитное соглашениеloan agreement@оборотный инструментnegotiated instrument@бухгалтерский учетaccounting, auditing@ревизия @контрольная проверка audit @учет и отчетность accounting and reporting @ограниченная ответственность limited liability @неплатежеспособность insolvency Syn: несостоятельность @сырье raw materials @природные ресурсы natural resources @нефтепровод oil pipeline @трубопровод pipeline @нефтяное месторождение oil field @буровая установка oil rig @выкачка pumping @промысловые скважины oil wells @торговая палата chamber of commerce @фонды предприятия factory assets/funds @отчисления payments @стимул incentive @конкуренция competition @конкурент competitor @конкурентоспособный competitive @рекламный лист descriptive materials, ad @реклама publicity, advertising, commercials @трудоемкий labor intensive @капиталоемкий capital intensive @руководство @управление @менеджмент management, administration @рабочая сила manpower @эксплуатировать to manage, run (e.g. a firm, hotel) @выпуск @объем производства output @валюта currency конвертируемая - convertible твердая - hard @свободно конвертируемая валюта @СКВ freely convertible currency @утечка капитала capital flight @вексельbill (of exchange)@переводной вексель promissory note @банкомат ATM (cash machine) @эмиссия issue @заём loan @ссуда loan @срок погашения maturity @задолженность arrears @ипотека mortgage @залог collateral @кредитодательlender@получатель borrower @безвозмездная субсидия grant @процентная ставка interest rate @учетная ставка discount rate, bank rate @вклад deposit @счет 1. account 2. bill @издержки costs @затратыexpenditures@расходы expenses @наличные cash @накладные расходы overhead @обесценение @амортизация depreciation @внешняя задолженность external debt @управление риском risk management @капиталовложения @инвестиции capital investment @инвестор @вкладчик investor @поступления revenue @текучесть кадров personnel turnover @военно-промышленный комплекс @ВПК military-industrial complex @ВНП @валовой национальный продукт GNP (Gross National Product) @ВВП валовой внутренний продукт на душу населения GDP (Gross Domestic Product) per capita @фонд потребления, накопления consumption, accumulation fund @торговый оборот turnover @товарооборот commodity turnover, circulation @долгосрочныйlong-term@среднесрочный medium-term @текущие планы current plans @дефицитный scarce, rare @дефицит shortage, deficit @оптовыйwholesale@розничный retail @платежный баланс balance of payments @торговый баланс balance of trade @сальдо balance @активы assets @пассивы liabilities @Госбанк State Bank @торгпред trade representative @торгпредство trade mission @торговый советник trade/commercial counselor @прейскурант price list @внутренний рынок domestic market @пробный заказ trial order @скидка discount @пользоваться спросом to be in demand @сбыт sales @поставитьto deliver@снабжать to supply @поставщик supplier @поставка delivery @условия поставки terms of delivery @условия платежа terms of payment @фрахт freight @фрахтование chartering @страхование insurance @склад warehouse/storehouse @груз cargo @погрузкаloading@разгрузка unloading @аккредитив letter of credit @рассрочка платежа credit terms, installment payment plan @торги @заявка на торгах @предложение bid @тендерtender@коносамент bill of lading @запчасти spare parts @фактура invoice @посредник agent, intermediary @подрядчик contractor @закупить to buy/purchase @закупка procurement @заказчик client/customer @погашение кредитов repayment of credit @ставка возмещения rate of reimbursement @брать на себя расходы to cover expenses @пошлина tariff @паушальная сумма lump sum @КПД @коэффициент полезного действия efficiency @забраковать to find/turn out to be defective/ substandard/reject @порча damage @понесенные убытки losses sustained/incurred @передать дело в арбитраж to submit dispute to arbitration @экспортировать to export @экспортные поступления export earnings @импортировать to import @запатентовать to patent @секвестр budget cuts @Налоговый кодекс Tax code @подоходный налог income tax @налог на добавленную стоимость @НДС value-added tax (VAT) @налогообложение taxation @подлежать налогообложению taxable @подать налоговую декларацию to file taxes @налоговая декларация tax return @освобожденный от налогов, tax-exempt @не облагаемый налогом, @не подлежит налогообложению @налоговые льготы tax privileges, tax relief @уклонение от налогов tax evasion @вычитать @списать с налогов to deduct, write off from taxes @недоимка non-collected taxes @недоимщик tax payer in default @сбор налогов tax collection @Словарь переводчика-синхрониста (русско-английский) > ЭКОНОМИКА БИЗНЕС И ФИНАНСЫ
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